TCHO

TCHO radically transformed their business to become a Certified B Corp, go 100% plant-based, and create all new flavors for their beloved bars. Their dedication to creating a whole new TCHO needed a whole new brand identity worthy of their altrustic mission while keeping things light and fun. It’s just chocolate after all.

For a company that was doing so many things right, they’d had a difficult time capturing the richness of their story. Armed with the brand’s history and inspired by their dedication to their values, we created a strategic platform to tell their story and empower them as they hit the market with a new tagline. ‘Chocolate. Fair & Square.’ — which became a central idea for the brand, succinctly capturing both the product itself and the brand values in just four words.

Brand Guidelines & Toolkit:

Collab Bars:

Cause Related Bars:

New Flavors & LTO Bars:

Press:

Team: