eBay Watches Old School x New School “It’s About Time” Integrated Campaign

Webby - 2021 - Shortlisted “Branded Content - Fashion, Beauty, & Lifestyle”
Shorty Awards - Nominee “Influencer & Celebrity Brand Partnership, Instagram”

Watches have long fallen into traditional men's and women's binary definitions, but a new generation is intent on destroying preconceived gender distinctions.

Through the lens of watches, legendary fashion stylist Law Roach and renowned singer and songwriter Teyana Taylor discuss the future of fashion as it relates to gender fluidity and boundless design. At the root of the conversation, Roach and Taylor emphasize the beauty of individuality and how it plays a role in who they are and where culture is headed. (Press Release)

Social Campaign

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