Gatorade “Win From Within” // Projects

Win From Within // Jordan Billboard

Billboard located directly outside the global headquarters of Gatorade in Chicago. Client wanted to inspire employees to come to work everyday and drum up excitement for the launch of the “Win From Within” campaign (note: the white skyscrapper on 2nd image is Gatorade HQ).

Win From Within // Manifestos

Manifestos for the launch of “Win From Within” campaign, originally written as TV spots but unfortunately, these scripts becamebridesmaids, not the bride....  I’ve mocked them into print adsfor presentation purposes. (Click to view at full screen for better readability). 

Win From Within // “Nothing But Net” by MTV2

Nothing But Net was a two part mini-documentary co-sponsored by Nike and Gatorade that aired on MTV2 during the 2011 NBA Finals. The show followed two high school basketball programs, one in Harlem and one in Oklahoma City, both competing for a state championship.

During the show, Gatorade sponsored athletes - Kevin Durant and Tyson Chandler - showed up to offer encouragement and talk to these kids about the role of nutrition in their performance, and I provided some of their talking points. 

Episode 1

Episode 2


Executive Creative Director: Patrick O’Neill

Group Creative Director: Brent Anderson

Group Creative Director: Steve Howard

Creative Director: Jayanta Jenkins

Associate Creative Director: Donna Lamar

Art Director: Tiffany Lam

Copywriter: Nate Totten

Agency: TBWA Chiat Day - LA