With the entire country stuck
at home under quarantine, Mercari, a mobile-first reselling app, was receiving more
traffic than ever before for two reasons: 1) people needed extra money 2)
people finally had time to declutter garages, closets, and basements.
To own the moment, Mercari
tasked their agency with creating and launching a national campaign as quickly
as possible and in under four weeks, we remotely concepted, shot, and produced “Mercari
From Your Home.”
The Making Of Video
As you can imagine, this
campaign presented a dizzying array of logistical challenges and this is the
story behind the work…
And becuase it’s interesting to hear another perspective, one of the actor’s gave an interview describing the experience as “being under surveilance in my apartment for five hours.” But all in all, he and everyone involved understood the difficulties of the situation. Full article here.