Odds & Ends
A smattering of random projects over the years. This should be considered the “B Side” of my site since none of these projects necessarily warrent an entire page, but there’s always a few gems hidden in the deep tracks.
Michael Phelps // Brand Identity
You might have heard of this guy. He’s a pretty good swimmer but now that he’s retired, the brand wanted to be revitalized to appeal to all swimmers regardless of age or ability. So, we developed a new strat, new position, new logo, tagline, manifesto and a whole bunch of other things. It’s rolled out just ahead of Tokyo 2020 (which actually didn’t take place until 2021 - THANKS COVID!).
Team: CD Robert Medkeff ; AD Clay Nowak ; Designer Chris Ruppelt
adidas Reverse Retros // Jersey Launch
Reverse Retros brought NHL fans together as the first league-wide alternate jersey program. At launch, the campaign quickly rose to the 4th highest conversation on Twitter, sold out within weeks (or in some cases, minutes), and it’s been touted by press as the new gold standard in jersey launch programs. It’s success inspired a return in 2022.
Good & Co brought me in for the new biz pitch which we won and then I handled
R1-R2 messaging framework for launch.
Team: Founder/ECD: Haven Anderson ; CD Bryan Houlette ; AD Nick Ostini
Agency: For Good & Co.
Tony Chocolonely // Activation
Here’s my token food truck activation which seems like a rite of passage in the ad game. It went around to SXSW, food and music festivals all summer long and, it had a few bells and whistles - the side opened into a built-in booth and consumers could walk-thru the truck to learn about Tony Chocolonely’s mission to end slavery within the chocolate industry.
Mokulele Airlines // Digital & Social