Odds & Ends
A smattering of random projects over the years. This should be considered the “B Side” of my site since none of these projects necessarily warrent an entire page, but there’s always a few gems hidden in the deep tracks.
Michael Phelps // Brand Identity
You might have heard of this guy. He’s a pretty good swimmer but now that he’s retired, the brand wanted to be revitalized to appeal to all swimmers regardless of age or ability. So, we developed a new strat, new position, new logo, tagline, manifesto and a whole bunch of other things. It’s just now beginning to roll out ahead of a big launch for 2020 Tokyo.
Team: CD Robert Medkeff ; AD Clay Nowak ; Designer Chris Ruppelt
Tony Chocolonely // Activation
Here’s my token food truck activation which seems like a rite of passage in the ad game. It went around to SXSW, food and music festivals all summer long and, it had a few bells and whistles - the side opened into a built-in booth and consumers could walk-thru the truck to learn about Tony Chocolonely’s mission to end slavery within the chocolate industry.
Mokulele Airlines // Digital & Social