One of the biggest concerns with our healthcare system is the lack of interpersonal relationships between healthcare providers and patients. Yet it’s that kind of real partnership which makes Sutter Health different.

In this campaign, each spot appears to be close friends or family discussing something personal. But we soon realize that neither the relationship nor the subject matter are what they first seemed to be.

Executive Creative Director: Craig Mangan

Creative Director: Kevin Thomson

Creative Director: Amber Justis

Art Director: Alyssa Collis

Copywriter: Nate Totten

VP/Executive Producer: Patti Bot

Agency: BBDO SF

Production Company: Epoch Films

Director: Jeff Preiss