Sutter Health “We Plus You” // TV Campaign
One of the biggest concerns with our healthcare system is the lack of interpersonal relationships between healthcare providers and patients. Yet it’s that kind of real partnership which makes Sutter Health different.
In this campaign, each spot appears to be close friends or family discussing something personal. But we soon realize that neither the relationship nor the subject matter are what they first seemed to be.
We Plus You // "Secret"
We Plus You // Confidence
We Plus You // The Talk
We Plus You // Willpower